BMW Primps X1 Crossover for U.S. Launch

BMW AG revealed additional details about the latest X1 compact crossover vehicle it introduced last month at the New York International Auto Show. The X1, which has been available for some time in other countries, underwent a number of changes in preparation for its U.S. release, largely to lengthen its list of luxury and safety features.

The vehicle includes BMW’s EfficientDynamics technology – essentially a long list of mechanical, electronic, hydraulic and aerodynamic elements that incrementally improve overall efficiency and fuel economy.

But the X1′s most striking feature may be its price relative to other BMWs. With a sticker starting at $31,545 the X1 becomes the new entry-level for the German car maker. It also could end BMW’s identity in the U.S. as a ”car” company instead of a “maker of cars and trucks.”

Because the compact-crossover market is quickly gathering momentum in the U.S., the X1 is a critical component in BMW’s sales strategy. It could also redefine BMW’s approach to entry-level customers who in the past were introduced to the brand through sporty cars like the 3 and 1 Series.

All X1 models will have Brake Energy Regeneration, similar to a feature found on hybrid and electric vehicles that uses the brakes as generators to produce extra energy. The sDrive28i and xDrive28i versions of the X1 are available with an automatic start/stop system that shuts off the engine at stoplights and during other halts, and an ECO PRO mode that adjusts engine and transmission management to save fuel.

BMW said it will build U.S.-bound X1s in Leipzig, Germany. The car maker said demand for the X1 around the world has been strong enough to warrant additional production. Vehicles for the rapidly growing Chinese market will be built at BMW’s new plant in Shenyang Province, China.

The new 2013 BMW X1 will arrive in U.S. showrooms this fall.

 

Source:Wall Street Journal